D
Money spent on advertising is money spent as well as any I know of.It serves directly to assist a rapid distribution of goods at reasonable prices, thereby establishing a firm home market and so making it possible to provide for export at competitive prices.By drawing attention to new ideas it helps enormously to raise standards of living.By helping to increase demand it ensures an increased need for labour, and is therefore an effective way to fight unemployment.It lowers the costs of many services: without advertisements your daily newspaper would cost four times as much, the price of your television license would need to be doubled, and travel by bus or tube would cost 20 per cent more.
And perhaps most important of all, advertising provides a guarantee of reasonable value in the products and services you buy.Apart from the fact that twenty-seven acts of Parliament govern the terms of advertising, no regular advertiser dare promote a product that fails to live up to the promise of his advertisements.He might fool some people for a little while through misleading advertising.He will not do so for long, for mercifully the public has the good sense not to buy the low-quality article more than once.If you see an article consistently advertised, it is the surest proof I know that the article does what is claimed for it, and that it represents good value.
What' s more, advertising does more for the material benefit of the community than any other force I can think of.
There is one more point I feel I ought to touch on.Recently I heard a well-known television personality declare that he was against advertising because it persuades rather than informs.He was drawing excessively fine distinctions course advertising seeks to persuade.
If its message were restricted merely to information, which would be difficult to achieve, for even a detail such as the choice of the colour of a shirt is subtly persuasive, advertising would be so boring that no one would pay any attention.But perhaps that is what the well-known television personality wants.
67.By the first sentence of the passage the author means that ____.
A.he understands the cost of advertising well
B.advertising costs money like everything else
C.it is worthwhile to spend money on advertising
D.everyone knows advertising is money consuming
68.The author thinks that the well-known TV personality ____.
A.forces his own views on the public
B.holds one-sided views on advertising
C.can't tell persuasion from information
D.is interested in nothing but the buyers' attention
69.Which of the following opinions does the author probably accept?
A.There is nothing wrong with advertising in persuading buyers.
B.Advertising can prevent low-quality articles from entering markets.
C.Advertising informs people of new ideas rather than wins them over.
D.Buyers are not interested in getting information from advertisements.
70.What is the passage mainly about?
A.Advertising and promotion.
B.Informative function of advertising.
C.Advantages and disadvantages of advertising.
D.Benefits of advertising and its characteristics.
第二节(共5小题;每小题2分,共10分)
根据短文内容,从短文后的七个选项中选出能填人空白处的最佳选项。选项中有两项为多余选项。
CAN Anger Be an Illness?
Many strong and out-of-control emotions (情绪) are recognized as an illness. People who are always very sad have depression; those who worry a lot have anxiety.
But what about anger problems? Anger is largely viewed as a secondary emotion ?one caused by other emotions.People are thought to be angry because they are sad, anxious or stressed. 71 Today, though, a growing number of mental health experts think that anger is a serious problem that needs its own treatment.
How to tell the difference between "normal" anger and "anger problem" is difficult.After all, everyone gets really mad from time to time.Experts point out a few ways.
Disordered anger, as it is sometimes called, tends to be of greater intensity (强度).72 An example: while most people would get upset if a driver cut them off, someone with disordered anger might try to chase down the car and force it off the road.
And in cases of disordered anger, the person gets angry more frequently and his/her anger lasts longer. 73 But people with anger problems often stay angry for days, weeks or even years; their feelings of anger don' t disappear over time.
74 Disordered anger often damages people' s lives."It interferes ( 干扰) with people' s relationships and their jobs," says Raymond Chip Tafrate, a US psychologist."Even their health is affected."
Anger clearly increases the risk of certain health problems, as many studies have shown.When people are angry, their heart beats faster and their blood pressure goes up. 75
Experts suggest that people with an anger problem take anger-management programs.The programs teach people to control their responses to stressful situations through the use of relaxation techniques.The programs sometimes include life-skills training as well: increasing someone' s level of competence, whether on the job or as a parent or partner, helps bring down stress and cut angry feelings.
A.Anger takes away people' s joy in life.
B.Consequences are also important to consider.
C.The anger buried inside him rises to the surface.
D.For most people, angry feelings disappear quickly.
E.Over time, these changes have bad effects on the body.
F.In the past, many doctors didn't accept the idea that anger could be a problem all on its own.
G.It takes very little to set off a person with an anger problem, and their responses are very strong.
第四部分:书面表达(共两节,35分)
第一节情景作文(20分)
假设你是红星中学高三(1)班学生李华,你校英文报正在开展“温暖冬日的故事"征文活动。请根据以下四幅图的先后顺序,写一篇征文,叙述上周五你和你的同学王伟在放学回家途中助人为乐的全过程。词数不少于60。
(请务必将情景作文写在答题卡指定区域内)
第二节开放作文(1 5分)
请根据下面提示,写一篇短文。词数不少于50。
You are discussing the folowing picture with your English friend Jim.Now you are telling him how you understand the picture and what makes you think so.
(请务必将开放作文写在答题卡第二页指定区域内)
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